#7 of the 10 Coolest Things That I’ve Learned In The Fitness Industry (as a highly paid consultant) with Brett Johnston

Learn #7 of the 10 important business tactics in the fitness industry in this 10-part video series. It's all about knowing your prospect's or client's UNDERLYING MOTIVATION for working out and how and when to apply it.

The Ultimate ON/OFF the Gym Floor

Prospecting Toolkit for Personal Trainers

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Join in as Brett Johnston covers the #7 of the 10 coolest things that he’s learned in the fitness industry as a highly paid consultant, continuing with understanding how why a client’s underlying motivation is SO IMPORTANT. If you’re a fitness professional in the fitness industry, then understanding this will be crucial to the backbone of your fitness business.

 

What’s In This Session?

  • The Backbone of every Trainer and PT system (1:04)
  • Fat, depressed, stressed, no motivation, no confidence (1:13)
  • Train clients with higher intensity (1:44)

 

Show Notes & Resources Mentioned


The Full Transcript

So many trainers, managers, and owners of fitness businesses always ask me: "What's the best piece of advice that you could give to me?". Well in this video, I'm not going to give you just one piece of advice, but I'm going to give you the 10 coolest things that I've learned in the fitness industry as a highly paid consultant.

What's up everybody. I'm Brett from TheFitnessBoss.com, helping you take hold of 166 hours that your clients try to undo when they're not training with you. Now we publish new videos every single week. So, make sure that you right hook that subscribe button below, and if you'll like this video, we greatly appreciate that you give it a thumbs up and you give it a like.

Now in today's video we're talking all about the ten coolest things that I've learned in the fitness industry as a highly paid consultant now. Last time we talked about coolest thing Number Six being: Use systems and models. And today we dive into the coolest thing number 7, which is: The client's underlying motivation is, and it needs to be, the backbone of any sales and service process.

Coolest thing Number seven: a client's underlying motivation is and needs to be the backbone of any fitness sales and service process. Now most members or clients, past current and future, they're fat, depressed, stressed, lack motivation, and they have no confidence. Now the majority of training clients will have these problems, and many studies link these things with certain hormonal imbalances, which are due to lifestyle, environment, nutrition, lack exercise, or even improper exercise. Now my experience has shown me that the only way to get them out of that funk of being fat, depressed, stressed, lack motivation, and having low self-confidence or esteem, is to train them with a higher intensity to rebalance their hormones, while getting them into great shape. Now however, the only way to push and motivate an individual in this condition, through this style of exercise, is to find out the prospects underlining motivation. And not only utilize it during the sales presentation, but throughout the lifetime that they're a client of yours. So again, every clients underlined motivation, it is the backbone to every successful sales presentation and client workout - going forward.

So that's the coolest thing #7. Now that will do it for today's video, and we'll see you in the next video. And if you like this video, make sure that you hit the Like button below and definitely subscribe to the fitness boss channel.

Now we post new videos like this every single week, helping you with your fitness business building, your client training, and your social media - tips and practical tools to get you ahead.

Now today, today we talked about number 7 of the 10 coolest things that I've learned in the fitness industry as a highly paid consultant. And I hope this video is of great value to you.

Also let us know if you keep the client's underlying motivation, or their primary motivation, the backbone of your sales and service processes for your fitness businesses in the comments below. And let us know if you agree or disagree with this methodology. If you agree. Tell us how it's helped you. Now if you disagree. Tell us why in the comments below. We'd love to hear from each side. Now if you've got other questions or comments, make sure to leave those in the comments below, as we'd love to hear from you as well. So thanks again for watching and we'll see you next.

The Ultimate ON/OFF the Gym Floor

Prospecting Toolkit for Personal Trainers

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