Guess What? You ARE In Sales! with Mike Trotter

Find out how to overcome and re-frame your way of thinking about the word "Sales".

The Ultimate Prospecting Toolkit

for Personal Trainers

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Did you get into this industry in order to help people, and then quickly realize that in order to do so, you had to make a sale. And the word “SALES” probably scares you. Guess what? You are a sales person!

 

What’s In This Session?

  • What is “sales”?(0:58)
  • Why are we afraid of the word “sales”?(1:40)
  • What our limiting beliefs do to us(2:21)
  • What I’ve learned… (3:30)
  • Recap (3:59)

 

Show Notes & Resources Mentioned


The Full Transcript

Did you get into this industry in order to help people, and then quickly realize that in order to do so, you had to make a sale. And the word "SALES" probably scares you. Guess what? You are a sales person! And in this video we're going to explain you why that's not a bad thing. We're going to reframe your way of thinking about the word "sales" and expressed to you how that's going to help you become a better personal trainer.

What's up everybody. I'm Mike Trotter with thefitnessboss.com, here to help you take control of those 166 hours that your clients try to undo when they're not training with you. We're pumping out content every single week here at thefitnessboss.com. So we want to make sure that you're subscribed to our channel. And if you like the information that we're putting out make sure you smash that like button. Show us some love down in the comments. Let us know what your thinking.

In this video, we're going to talk about this scary word "sales". Well guess what? It's really not that scary. Let's break it down. What is "sales"? Well if you think about it all sales really is, is your ability to solve a problem. Your potential client comes to you with the problem, whether it be "I want to lose weight", whether "I want to get in shape", whether" I want to tone up", whatever the case may be, they have a problem. And guess what? You as the personal trainer, who's the professional, the go-to guy, you have the solution. If they see value in the solution that you provide, then guess what? A sale is made!!

A lot of us are scared of the word "sales" for a lot of different reasons. One we usually associated with that sleazy car salesman sort of vibe, and that's not you. I'm sure there are hundreds of things that people sell every single day that they're not passionate about and that's not you. Think about it. You have the opportunity to sell something that you are completely passionate about. You are selling a service that is going to help people get better. You're helping people live. You are actually saving people's lives, and that's an opportunity.

I'll tell you what. A lot of times we're afraid of the word "sales" usually because of our own limiting beliefs. I'll use myself as an example. When I first came into this industry, my mentor, who happens to be Brett Johnston who you all guys you guys already know and love. He would try to express to me how we are all salesmen and we had to embrace it. I remember him setting down a price card in front of me with the number at that time that I thought was "man, that's expensive, and I personally can't afford that". So, when I was sit down with a potential client. I would automatically assume because I couldn't afford it, they couldn't afford it. And eventually Brett was able to express the value to me that once I'm able to sell the value to them HOW important it is for them to do this, and WHY it's important for them to do this, usually cost is not an issue. It's unfair for me to put my limited and beliefs onto the individual. And just because I personally didn't have the money at the time, I shouldn't assume that they don't.

What I've learned is this... people are willing to spend money on whatever they see value in. I mean look around. Do you think that everybody who is driving an expensive car actually had the money for it in the beginning? What happens is, they see the value in driving it. They appreciate how it feels to be seen in it, and guess what they do? They find a way to make the purchase. That's the same thing here with you.

When it comes to personal training, if you do your job as the trainer, and one, finding out what the problem is, and two, providing the proper solution then guess what that potential client sees the value and they have no problem with spending the money.

We'll see in the next video. If you like this video., go ahead and hit that like button and make sure you are subscribed to the Fitness Boss channel. We put out new and fresh videos just like this one every single week to give you practical tools that will help you what your fitness business, your social media and your client training.

This week we talked about the fact that: You are in sales! So my question is: Prior to this video, did you realize that? And if you did, tell us some examples about how realizing that you are in sales has helped you as a personal trainer. If you disagree that it's not sales, Let us know why not. We'd like to hear from you. That'll do it for this week's video. We'll see you in the next video!

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