Your Client’s Can’t Afford Personal Training Anymore? with Mike Trotter

Find out how to take your client's from "I can't afford personal training" to "I can't afford not to do this!".

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I can’t afford personal training anymore.” Have you heard those words? Let’s be honest, a lot of us have. In this video, we’re going to express to you exactly why you’ve heard this before and we’re going to teach you to take it from…“I can’t afford personal training” to “I can’t afford NOT to do this!”.

 

What’s In This Session?

  • Those dreaded words we hear (1:00)
  • Why do we hear those words as trainers (1:10)
  • Providing the ultimate training experience each time (3:00)
  • Be genuine (4:15)
  • The half-way through the package trial close (4:33)

 

Show Notes & Resources Mentioned


The Full Transcript

"I can't afford personal training anymore". Have you heard those words? Let's be honest, a lot of us have. In this next video, we're going to express to you exactly why you've heard this before. And we're going to teach you how to take it from: "I can't afford personal training", to "I can't afford not to do this!". What's up everybody. I'm Mike Trotter with thefitnessboss.com, helping to help you take hold of those 166 hours that your clients try to undo, when they're not training with you. We pump out content every week here with thefitnessboss.com, So make sure you subscribe to our channel, and if you liking the information that we're putting out, make sure you smash that like button, Leave us some love in the comments section, and let us know what you're thinking.

In today's video, we're going to talk about those dreaded words that we've all heard before, our clients say, "I can't afford personal training anymore". We're going to show you exactly how to change that from. "I can't afford to do this anymore" to "I can't afford not to do this anymore!". So let's talk about why you're probably hearing those words to start with. Well, from my experience, it's usually some things that the trainer could be doing a little bit better at. In fact, maybe a lot better at. Are you on time for every single session? Are you not rescheduling any appointments? when your client comes in, are you totally focused on them the whole session, or are you taking time out to watch the videos playing on the screen at the gym? Are you taking time out to talk to other trainers on the training floor? Is your focus and your attention totally on them? Are you taking calls on your cell phone during the session? Are you texting? Another thing I want to ask you is: do you have the right equipment necessary? And, I feel like that's important because I've caught multiple trainers on the training floor using the cellphone as a stopwatch. And let me just say, you may have great intentions by using your cell phone as a stopwatch. You may be saying all the right things while using it, but guess what? It looks like you're texting. If you look disinterested during a session, your client might think "hey, he's disinterested during the session". And a lot of times throughout the sessions, they may not say a word. You may ask them, "Hey Mrs. Jones, how do you think things are going?". And, they may say, "Ah, they're going OK.". And they won't let you know that things haven't been going well until it's time to renew, and they don't.

So first and foremost, I think it's important to make sure that as a trainer you're doing everything you possibly can to make sure you're providing the ultimate training experience. Are you applying the exercises properly? Are you keeping the workouts fresh? Are you switching things up when necessary? Are you taking time to check on Mrs. Jones outside of the session just to see how she's feeling? Are you sending her things that apply to conversations that you had with her during the workouts outside of the workouts?

Let's talk about some more little things. What if Ms. Jones comes in and at the end of the session you're stretching her out as you should be, and last week she told you about Tommy's baseball game. Well, guess what you should be asking her about this week? You should be savvy enough to ask her, "Hey, how did Tommy's baseball game go? Is he getting better?". Ask her specifics about it. Ask her, "Hey, is it didn't playing time yet, is he improving on certain things?". Be genuinely interested in what's going on with her.

You see, personal training goes much further than just the physical part. We have to take a genuine interest in what's going on with our clients and in their lives. When you do that, when you're able to pay close attention to them, and they understand that, "hey, he doesn't just want to help me get to where I want to be physically but he actually cares about me as a person.". That all adds to the experience in a personal training session. Let's say your client is purchasing sessions per week, or sessions per month, or sessions per year, whatever the case may be, however they purchase personal training sessions from you, half way through that package, Why not try this: Sit Mrs. Jones down and simply ask her, how am I doing as your trainer so far? On a scale of one to 10. One being I absolutely suck and ten being I'm a rock star and I can't be doing any better, and be brutally honest. If Mrs. Jones gives you, let's say a 6. Well, one, you shouldn't be jumping up and down about that 6, and say, "hey, well this is not a five.". The question you should ask is: "hey, what would make it a 5?". And the answer is something you should pay attention to, because whatever she says at that point, is what you better not be doing. And then your next question should be, "hey, what would make this experience an eight?". And then guess what? You better be doing the things that she gave you to make that experience an eight from here on out.

Now those are some actionable steps that you can use immediately to apply to your workout process to make sure that you're providing the ultimate training experience to where your clients can't say, "I no longer can afford this.", But what you will hear them say is, "I can't afford NOT to have this!".

And that will do it for this video. We'll see in the next video. If you like this video. Go ahead and hit that like button and make sure you're subscribed to the fitness boss channel. We put out new and fresh videos just like this one every single week to provide you with practical tools to help improve your fitness business, your client trainings, and your social media today. Today in this video, we talked about those dreaded words that all of us have heard from a client before, "I can't afford to do this anymore". So my question is: Have you heard that before? And if so, what did you do about it?

Did you feel like the information that we gave you in this video is going to help you next time you hear that? Or do you feel like the info we gave you will prevent you from hearing those dreaded words? Let us know down in the comments, we want to hear from you! That will do it for this week's video. We'll see you next time.

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